Andrea is a leading lady of media as she has experience in nearly all facets of the marketing landscape. She has learned the client’s viewpoint as an account manager, delved into consumer insights and research, worked in new business, and assumed a leadership role guiding an entire region.
surprising resultAndrea was sought after for her fluency in many marketing disciplines as she not only brings in-depth knowledge from those positions but also has the ability to organize the vast number of LATAM offices under one brand to deliver innovative business solutions that fully integrate the UM philosophy.
Andrea recently joined UM as the President of LATAM, where she leads the region and all of its corresponding agencies. She has already made an impact on the company by teaming up with media owners, applying the main principals of the UM brand on a regional level, and developing unique methods to deliver surprising results to clients.
Prior to joining UM, Andrea worked with OMD in several key positions. She was appointed to lead the LATAM business development team, and was a key contributor to their acquisition of accounts such as Visa, Intel, HP, and many others. Her tireless approach to spreading the OMD name was vital for the company assuming a superior role throughout the Latin American marketing industry.
She gained her account and research experience during her time with Omnicom. Andrea fearlessly took on their largest regional clients, including Nokia, where she received the highest client satisfaction ever for her work as account director. She also managed high profile accounts such as McDonalds, FedEx, ExxonMobil, and Pepsi. Andrea developed essential research skills from her time as the Marketing Research Manager for British American Tobacco, and contributed to brand expansion for both VW and Audi.
