Welcome to the Free World
Trendmarker
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Over the last decade we’ve become accustoned to getting something for nothing. Massive advances in the technologies that underpin the internet have provided the means to develop and distribute rich content and complex services to anyone for virtually zero cost. This has resulted in a culture of free access, that is becoming even more entrenched as younger web users grow up and the desire for free access increases. The future of content, web services and increasingly wider business will be advertising supported to allow the free access that has become essential to compete.