And the winner is… UM LA for their work on Sony’s District 9 at the 2009 OMMA awards for Integrated Online Campaigns/Media & Entertainment!
Bringing the movement to ban non-humans from Sony's sci-fi film District 9 to life, the campaign to generate early buzz about the film (and make clear that it was different than Peter Jackson's long-rumored Halo project) utilized social media, a fake blog, web site portal, videos, a participatory video game, and even a hotline so fans could relay non-human sightings. The end results were unprecedented: hotline calls, fan-created videos on YouTube, a Facebook fan base and 90% positive buzz online.
Congratulations to all who worked to make this campaign a success.
Fantastic job!
